5 Signs you need a new logo
While most people think that you can only convey feeling through marks (icons, symbols), letters have an immense power in regards to logo design. In fact, I would say its even more important, as people need to know your name - so it must be legible. Lets go a step forward and say, through different letter types (sans serif, serifed, italic, roman) you can convey all sorts of feelings. If you’re a modern brand who create comprehensive computer programs, you might want to have a san serif typeface. If you run a fashion brand, perhaps a elegant serif typeface is appropriate to your brands tone and identity.