Logo design for Naked Billy, a essential oils infused tea brand. Naked Billy is about the feeling of freedom, vitality and health. This culminates in the idea of a loose leaf tea infused in essential oils, that work to bring energy and vitality back to the body though the craft of tea.
Designed for the contemporary woman, the mark accentuates the brands forward thinking mindset while keeping to its fundamental outlook on health and wellbeing.
The splashes resonate with vitality in a modern way, the drop with tea and essential oils and finally - the half circle at the bottom resembles a tea cup.